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sportsbybrooks.com - 7/1/2009
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For the past 20 years, there have been few sport & sponsor partnerships as strong as that of McDonald’s and the NBA. Both are historically American brands that grew dramatically worldwide over the past couple decades. The partnership resulted in some enduring advertising images of NBA ...
moondogsports.com - 7/3/2009
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moondogsports.com —
The Sports Business Journal reported earlier this week
that long-time sponsor McDonald's will be replaced by Taco...
Bell. McDonald's was the leagues fast food partner for the last 20 years.
(more)
Taco Bell Is NBA’s New Sponsor
bizofbasketball.com - 7/2/2009
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bizofbasketball.com —
The National Basketball Association (NBA) and Taco Bell
Corp. (“Taco Bell”), today announced that Taco Bell has...
become the Official Quick Service Restaurant of the NBA, thus suppalnating Burger King as theOfficial Quick Service Restaurant for the league. As part of this ...
(more)
Taco Bell Named as NBA's Official Quick Service Restaurant
sportsbusinessdaily.com - 7/1/2009
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sportsbusinessdaily.com —
Terry Lefton , Editor-At-Large The NBA is thinking
outside the bun. Taco Bell has signed on as...
the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry ...
(more)
Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's ...
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NBA To McDonald’s: Miss U
MOUTHPIECE Blog // A Chicago-Addled Sports Blog —
... advertising, title to the All-Star Saturday Night Skills Challenge and an associate sponsorship of the NBA’s Jam Session All-Star Game Fan Fest.
Remember how shameless Taco Bell was integrated into the World Series two years ago, and to a lesser degree, but still pretty prominent last year? Get ready for that, NBA fans.
I mean, what kind of idiot falls for those marketing gimmicks anyway … oh wait.
HT: SbB
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