NBA Extends TV Deals

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NBA Extends TV Deals
Sportsbiz Sportsbiz posted 6/28/2007 from thesportsbizblog.blogspot.com [flag]
NBA owners owe a huge debt of gratitude to David Stern. He managed to negotiate an extension of the TV deals for 8 years with a 20% increase to about $930 million a year while the ratings tanked and the league's popularity is falling. All he had to do was give away all of the digital media rights now existing and what may be created in the future. [link]

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Carnival of the NBA, #46 - Made in Japan
Published 7/16/2007 by withmalice at With Malice...
... David Stern makes sure the money keeps rolling in… Sportsbiz explores the extension of NBA digital media rights to it’s broadcasting partners in NBA Extends TV Deals. ...

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