newsok.com - 7/17/2008
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Lions and Tigers and Bears...all gone! When it comes to Oklahoma City's yet-to-be-named NBA franchise, a for-sure, can't-miss nickname is difficult to come by. Marketing experts say the easy choices are already taken, long ago gobbled up by the hundreds of professional franchises. But options remain. "Now you kind of get down to a name that fits who you are and where you are,â said Vince ...
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Oklahoma City : where the team has no name
A Stern Warning - NBA, NBL and FIBA News & Views —
... From NewsOK.com: When it comes to Oklahoma City's yet-to-be-named ...
Linkage – July 17
The AltRaps Blog —
... popular in the NBA but popular in their city.” That’s precisely what the Toronto Raptors did, said Dan Rascher, president of Oakland, Calif.-based SportsEconomics, a sports economics, finance and marketing research firm. The Raptors, who began as an expansion team in 1995, were named in 1994, one year after the release of the hit movie “Jurassic Park.”“Dinosaurs were more popular 15 years ago,” Rascher said. “But you look down the road 10 or 20 years later and it’s not so exciting.” - NewsOK
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