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NBA Opening Stores in China Next Month. Using Olympics to Boost Interest
Maury posted 7/2/2008 from bizofbasketball.com
The NBA is preparing to open two stores in China this month, with 500 to 1000 planned in the future. The first two stores will be smaller versions of the NBA’s flagship store in New York and will be located in downtown Beijing. According to NBA China Chief Executive Officer Tim Chen, sales of NBA goods at the 50,000 current licensed outlets may rise 40 percent this year, buoyed by the Aug. ...
