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NBA Uses Olympics to Tap China's `Amazing' Potential
NBA Uses Olympics to Tap China's `Amazing' Potential
On BLOOMBERG.COM, Wing-Gar Cheng writes "the National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest overseas market. Two merchandise stores in downtown Beijing, smaller-scale versions of the league's flagship in New York, will open this month and are the first of 500 to 1,000 planned in China, NBA China Chief Executive Officer Tim Chen said. Sales of NBA goods at the 50,000 current ...
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NBA Opening Stores in China Next Month. Using Olympics to Boost Interest
The Biz of Basketball :: Part of the Business of Sports Network — ... The NBA is preparing to open two stores in China this month, with 500 to 1000 planned in the future. The first two stores will be smaller versions of the NBA’s flagship store in New York and will be located in downtown Beijing. According to NBA China Chief Executive Officer Tim Chen, sales of NBA goods at the 50,000 current licensed outlets may rise 40 percent this year, buoyed by the Aug. 8-24 Olympics. As reported by Bloomberg News: ...

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NBA Opening Stores in China Next Month. Using Olympics to Boost Interest
bizofbasketball.com 7/2/2008 — The NBA is preparing to open two stores in China this month, with 500 to 1000 planned in the future. The first two stores will be smaller versions of the NBA’s flagship store in New York and will be located in downtown Beijing. According to NBA China Chief Executive Officer Tim Chen, sales of NBA goods at the 50,000 current licensed outlets may rise 40 percent this year, buoyed by the Aug. ...
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