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Need Bargaining Help? Use the Media for Leverage

From the Marbles found this 1/16/2009 on thenascarinsiders.com

As the clock ticks ever closer towards Daytona, desparation is starting to set in. Teams are scrambling to lock down deals, and drivers are trying to grab those last couple of chairs before the music stops. But even with the desperation, all parties involved are still vying for the best ...