Nickname still a mystery

Links (3)

First Cup: Monday
Published 7/21/2008 at ESPN.com - True Hoop - Blog
... Darnell Mayberry of The Oklahoman: "Forget about the Trenton Thunder, the Double-A affiliate of the New York Yankees, and the Wichita Thunder of the Central Hockey League, there's the Oklahoma Thunder of Tulsa and the World Football League. The law might not prohibit Clay Bennett and Co. from using the name, but marketing experts say they shouldn't want to. 'You don't want your team confused with anybody else's even if it's in another sport. That doesn't help your brand,' said Vince Orza, dean of the Meinders School of Business at Oklahoma City ...

Report: OKC NBA Team Selects “Thunder” As Nick
Published 7/21/2008 by Signal to Noise at SPORTSbyBROOKS
The big question after the former Seattle SuperSonics leaving the Emerald City for the state where the wind goes sweepin’ down the plane is what Clay Bennett& Co. will name the franchise, as the Sonics’ name and records have been left back in Washington State. The OKLAHOMAN is reporting rumors that the franchise will be called the “Oklahoma City Thunder.” ...

Sports Links 07.21.08 - NBA
Published 7/21/2008 by picodulce at the east coast bias
... +A good analysis from the Oklahoman of how the “Oklahoma Thunder” name could be accurate, could be inaccurate, and could be a bad idea - there is already an Oklahoma Thunder of the World Football League in Tulsa. Not that they are major, but it could cause brand confusion… and as we know, the NBA is heavily about its branding. ...