Nike to Sponsor Yankees Beginning in ‘'09

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 Nike to Sponsor Yankees Beginning in ‘'09
Nike has agreed to a five-year sponsorship deal with the New York Yankees that will end adidas historic run with the club. The 10-year, $95 million deal that was reached 1997 between George Steinbrenner and adidas remains as a key moment in Yankee history as it was a tipping point in removing Steinbrenner MLB’s executive committee at the time. As reported by the Sports Business ... [link]

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Cox Communications and the New Orleans Saints Announce Multi-Year Agreement
Published 5/19/2008 by Maury Brown at The Biz of Football :: Part of the Business of Sports Network
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Published 5/20/2008 by Maury Brown at The Biz of Basketball :: Part of the Business of Sports Network
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Published 5/20/2008 by Maury Brown at The Biz of Hockey :: Business of Sports Network
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Published 5/21/2008 by Peter Morrison at The Biz of Hockey :: Business of Sports Network
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Published 5/22/2008 by Peter Morrison at The Biz of Hockey :: Business of Sports Network
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Nike to replace Adidas as Yanks sponsor
The 11-year deal between the Yankees and Adidas will come to end when the Yanks move out of Yankee Stadium and across the street to their new digs. According to a report in Sports Business Journal (subscription required), Nike will replace Adidas as the Yanks’ sponsor. Terry Lefton reports: Nike and the New York Yankees have agreed in principle to a five-year sponsorship agreement ...
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