Paul Heyman is ballin' again.

The creative genius who brought the world Extreme Wrestling and bucked the censors throughout the 1990's to finally prevail and bring his vision to pay per view has taken the broadband television concept to the extreme.

Yeah, I know, it's a cliche, but it's very accurate, too.

Heyman and Looking For Larry Production's Mitchell K. Stuart, the noted hi-def pioneer whose work on the music show Stripped: Raw and Real has gotten him well-deserved praise have turned pop culture upside down on their weekly "Heyman Hustle" show for NewsCorp's SUN-TV in the UK.

But it's not a British-based show. Instead, Heyman and Co. are filming on the streets of New York City, and whether you're hustlin' or ballin', Heyman is always the middle of chaos or controversy.

This week, he takes the hottest 52 year old high society divorcee in the world, YouTube's Tricia Walsh Smith out to dinner. Some nice, romantic, candle-lit french restaurant, right?

Not with Heyman.

Producer/Director Stuart commented, "Paul asked Tricia where she'd like to go for dinner. Of course she was looking to dine on escargot at Le Cirque, or sample some caviar at The Russian Tea Room, or perhaps even partake of some sushi at Nobu. But Paul knows New York like no other person in the universe, and so he insisted Tricia learns how the other half lives."

So Heyman takes her where? To a rundown, blue-plate special advertising burger pizza joint that serves Tricia a cheeseburger with fries and some pepporoni pizza.

Stuart laughed, "Paul wanted to see if the matron of hoitee-toitee society would let her guard down and just enjoy some really delicious common-people food ... and she loved it!"  You can see the entire controversial episode of THE HEYMAN HUSTLE, including a raunchy tale of Tricia performing a burlesque show one night, at this link.

Previous episodes of the Hustle featuing Danity Kane's Aubrey O'Day; Ice-T and Coco; Donald Trump; Gossip Girl's Taylor Momsen; rocker Cisco Adler; Guns n Roses bassist Duff McKagan; supermodels Lydia Hearst and Susan Holmes; the cast of Jackass; Jeremy Piven; James Lipton; and former Minnesota Governor Jesse Ventura are available at Heyman Hustle.com.