sports.espn.go.com - 8/15/2008
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The Green Bay Packers' proposed $20 million marketing deal for Brett Favre included a merchandise line, autographs, personal appearances and even a blog, according to a report in The Sporting News' online newsletter Friday.
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What $20M is Really Worth
The DC Sports Page —
... Details of the Green Bay Packers $20M-10 year retirement deal with Favre have been revealed. Apparently there was more to it than just "Go Away". ...
Packers 'Payoff' to Brett Favre Involved a Blog, Merchandise and Appearances
FanHouse —
... The phrase "merchandising deal" was attached to it, but no one really new what that meant. Turns out, they wanted to turn Brett Favre from their QB to their green-and-gold goose off the field. That deal involved ha merchandise line, souvenirs and even a blog: ...
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Truth be told, Vikes QB monitored Favre drama - NFL - Yahoo! Sports
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