Blog Reactions
Fang's Bites : A Mid-Week Link Thing
SPORTSbyBROOKS: NBA Ditches McDonalds, Quiero Taco Bell Instead
MOUTHPIECE Blog // A Chicago-Addled Sports Blog: NBA To McDonald’s: Miss U
SportsBiz - The Business of Sports Illuminated: Tacos Replace the Big Mac at NBA Games
The World According to MoonDog: Taco Bell Is NBA’s New Sponsor
A Mid-Week Link Thing
Fang's Bites —
... Back to the Sports Business Daily where Terry Lefton reports that the NBA has signed Taco Bell to replace McDonald's as an official league sponsor. ...
NBA Ditches McDonalds, Quiero Taco Bell Instead
SPORTSbyBROOKS —
... (Always a trendsetter) But now, amidst this historically bad economic climate, the partnership has come to a close. The NBA and Taco Bell have announced a four-year agreement for the purveyor of wretched Mexican-themed “food” to serve as the official fast food sponsor of the NBA. It’s like David Stern is stomping all over my childhood TV commercial memories while wearing a sombrero. From SPORTS BUSINESS DAILY ( ...
NBA To McDonald’s: Miss U
MOUTHPIECE Blog // A Chicago-Addled Sports Blog —
... McDonald’s and the NBA have been intertwined for nearly 30 years, as the burger giant has been the league’s official fast food sponsor since 1990. But today, it’s no more. Today, it’s reported Taco Bell has stepped in and signed a four-year deal with the league, which will ensure impressionable youths watching basketball will run to their nearest Taco Bell and get the new Bacon Cheesy Potato Burrito. Bacon in a burrito, you don’t say!
From Sport Business Daily (subscription required):
Industry ...
Tacos Replace the Big Mac at NBA Games
SportsBiz - The Business of Sports Illuminated —
... Twenty year sponsor McDonalds is out at the NBA and Taco Bell is in as the league's fast food partner. The amount of the deal has not been announced but the deal has been confirmed by several sources and first reported by Sports Business Journal. It's a four year, all inclusive deal, containing ads on ABC, ESPN, TNT and title sponsorship to the All Star Saturday Night Skill Challenge and store promotions. It is a wider ranging package than McDonalds had and is likely to involve a significantly higher dollar value. Assuming that is the case, the NBA is to be congratulated on ...
Taco Bell Is NBA’s New Sponsor
The World According to MoonDog —
... Taco Bell will also get title sponsorship to the NBA All-Star Saturday Night Skill Challenge and store promotions. According to the Sports Business Journal, the new deal expands beyond the league’s sponsorship package with McDonald’s and is believed to bring greater revenue. ...
