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Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's New QSR
Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's New QSR
Terry Lefton , Editor-At-Large The NBA is thinking outside the bun. Taco Bell has signed on as the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry sources said the deal includes a heavy media ...
Taco Bell Named as NBA's Official Quick Service Restaurant
Taco Bell Named as NBA's Official Quick Service Restaurant
bizofbasketball.com — The National Basketball Association (NBA) and Taco Bell Corp. (“Taco Bell”), today announced that Taco Bell has become the Official Quick Service Restaurant of the NBA, thus suppalnating Burger King as theOfficial Quick Service Restaurant for the league. As part of this ... (more) Taco Bell Named as NBA's Official Quick Service Restaurant

Taco Bell Is NBA’s New Sponsor
Taco Bell Is NBA’s New Sponsor
moondogsports.com — The Sports Business Journal reported earlier this week that long-time sponsor McDonald's will be replaced by Taco Bell. McDonald's was the leagues fast food partner for the last 20 years. (more) Taco Bell Is NBA’s New Sponsor

Taco Bell replaces McDonald’s as NBA’s fast-food partner
sportsprodailydeal.com — Taco Bell is the NBA’s new fast-food partner, replacing the league’s long-term sponsor McDonald’s. (more) Taco Bell replaces McDonald’s as NBA’s fast-food partner
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A Mid-Week Link Thing
Fang's Bites — ... Back to the Sports Business Daily where Terry Lefton reports that the NBA has signed Taco Bell to replace McDonald's as an official league sponsor. ...

NBA Ditches McDonalds, Quiero Taco Bell Instead
SPORTSbyBROOKS — ... (Always a trendsetter) But now, amidst this historically bad economic climate, the partnership has come to a close. The NBA and Taco Bell have announced a four-year agreement for the purveyor of wretched Mexican-themed “food” to serve as the official fast food sponsor of the NBA. It’s like David Stern is stomping all over my childhood TV commercial memories while wearing a sombrero. From SPORTS BUSINESS DAILY ( ...

NBA To McDonald’s: Miss U
MOUTHPIECE Blog // A Chicago-Addled Sports Blog — ... McDonald’s and the NBA have been intertwined for nearly 30 years, as the burger giant has been the league’s official fast food sponsor since 1990. But today, it’s no more. Today, it’s reported Taco Bell has stepped in and signed a four-year deal with the league, which will ensure impressionable youths watching basketball will run to their nearest Taco Bell and get the new Bacon Cheesy Potato Burrito. Bacon in a burrito, you don’t say! From Sport Business Daily (subscription required): Industry ...

Tacos Replace the Big Mac at NBA Games
SportsBiz - The Business of Sports Illuminated — ... Twenty year sponsor McDonalds is out at the NBA and Taco Bell is in as the league's fast food partner. The amount of the deal has not been announced but the deal has been confirmed by several sources and first reported by Sports Business Journal. It's a four year, all inclusive deal, containing ads on ABC, ESPN, TNT and title sponsorship to the All Star Saturday Night Skill Challenge and store promotions. It is a wider ranging package than McDonalds had and is likely to involve a significantly higher dollar value. Assuming that is the case, the NBA is to be congratulated on ...

Taco Bell Is NBA’s New Sponsor
The World According to MoonDog — ... Taco Bell will also get title sponsorship to the NBA All-Star Saturday Night Skill Challenge and store promotions. According to the Sports Business Journal, the new deal expands beyond the league’s sponsorship package with McDonald’s and is believed to bring greater revenue. ...

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Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner. Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 ...
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