sportsbusinessdaily.com - 7/1/2009
—
Terry Lefton , Editor-At-Large The NBA is thinking outside the bun. Taco Bell has signed on as the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry sources said the deal includes a heavy media ...
bizofbasketball.com - 7/2/2009
—
bizofbasketball.com —
The National Basketball Association (NBA) and Taco Bell
Corp. (“Taco Bell”), today announced that Taco Bell has...
become the Official Quick Service Restaurant of the NBA, thus suppalnating Burger King as theOfficial Quick Service Restaurant for the league. As part of this ...
(more)
Taco Bell Named as NBA's Official Quick Service Restaurant
moondogsports.com - 7/3/2009
—
moondogsports.com —
The Sports Business Journal reported earlier this week
that long-time sponsor McDonald's will be replaced by Taco...
Bell. McDonald's was the leagues fast food partner for the last 20 years.
(more)
Taco Bell Is NBA’s New Sponsor
sportsprodailydeal.com - 7/2/2009
Comments
Blog Reactions
A Mid-Week Link Thing
Fang's Bites —
... Back to the Sports Business Daily where Terry Lefton reports that the NBA has signed Taco Bell to replace McDonald's as an official league sponsor. ...
NBA Ditches McDonalds, Quiero Taco Bell Instead
SPORTSbyBROOKS —
... (Always a trendsetter) But now, amidst this historically bad economic climate, the partnership has come to a close. The NBA and Taco Bell have announced a four-year agreement for the purveyor of wretched Mexican-themed “food” to serve as the official fast food sponsor of the NBA. It’s like David Stern is stomping all over my childhood TV commercial memories while wearing a sombrero. From SPORTS BUSINESS DAILY ( ...
NBA To McDonald’s: Miss U
MOUTHPIECE Blog // A Chicago-Addled Sports Blog —
... McDonald’s and the NBA have been intertwined for nearly 30 years, as the burger giant has been the league’s official fast food sponsor since 1990. But today, it’s no more. Today, it’s reported Taco Bell has stepped in and signed a four-year deal with the league, which will ensure impressionable youths watching basketball will run to their nearest Taco Bell and get the new Bacon Cheesy Potato Burrito. Bacon in a burrito, you don’t say!
From Sport Business Daily (subscription required):
Industry ...
Tacos Replace the Big Mac at NBA Games
SportsBiz - The Business of Sports Illuminated —
... Twenty year sponsor McDonalds is out at the NBA and Taco Bell is in as the league's fast food partner. The amount of the deal has not been announced but the deal has been confirmed by several sources and first reported by Sports Business Journal. It's a four year, all inclusive deal, containing ads on ABC, ESPN, TNT and title sponsorship to the All Star Saturday Night Skill Challenge and store promotions. It is a wider ranging package than McDonalds had and is likely to involve a significantly higher dollar value. Assuming that is the case, the NBA is to be congratulated on ...
Taco Bell Is NBA’s New Sponsor
The World According to MoonDog —
... Taco Bell will also get title sponsorship to the NBA All-Star Saturday Night Skill Challenge and store promotions. According to the Sports Business Journal, the new deal expands beyond the league’s sponsorship package with McDonald’s and is believed to bring greater revenue. ...
Related Content
NBA Ditches McDonalds, Quiero Taco Bell Instead
sportsbybrooks.com 7/1/2009 — For the past 20 years, there have been few sport & sponsor partnerships as strong as that of McDonald’s and the NBA. Both are historically American brands that grew dramatically worldwide over the past couple decades. The partnership ...
Taco Bell Dog Is Dead
duelingcouches.blogspot.com 7/23/2009 — "The famous Taco Bell Spokesdog – who charmed audiences with the catchphrase “Yo Quiero Taco Bell” – has died. Gidget, the 15-year-old Chihuaha, suffered a fatal stroke Tuesday night, according to a report from People magazine ( FoxNews )." End of an era.... But to be honest probably one of ...
That crazy Taco Bell commercial during the MLB All-Star Game
batter-upwithbruno.blogspot.com 7/15/2009 — I did some digging and found that ridiculous Taco Bell commercial that aired last night during the 2009 MLB All-Star Game. There is no way it was only a minute, that was definitely a two-minute long commercial. Some parts look sped up on here, but seriously...what is up with this Taco Bell ...
NBA To McDonald’s: Miss U
mouthpiecesports.com 7/2/2009 — You know what is kind of crazy? (Besides the fact the Hawks signed Marian Hossa to a 12-year deal, which means it expires in 2021, which means I’ll be 36 then, which means, well, that is just a very long contract. I hope we have flying cars by ...
Kristen Bell
spewf.com 7/2/2009 — Todays Spewf Delight: Kristen Bell
Reason: She is hot and you better know who she is. If you don’t then watch the movie “Forgetting Sarah Marshall.”
MLB's All-Terrible Team —
Bleacher Report - MLB 7/1/2009
This is the time of year everyone is arguing over who should be an All-Star and who should not. However, we must not forget those who have ruined our fantasy teams, crushed our playoff hopes and generally made friends of ours say, "I ...
![Maybe All This Fighting is Dangerous [Chicago Boxer Dies after Bout]](http://images.dailyradar.com/media/uploads/ballhype/story_preview/2009/11/23/maybe_all_this_fighting_is_dangerous_chicago_boxer.jpg){kind=small}
