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Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's New QSR

Fang's Bites found this 7/1/2009 on sportsbusinessdaily.com

Terry Lefton , Editor-At-Large The NBA is thinking outside the bun. Taco Bell has signed on as the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry sources said the deal includes a heavy media ...