hoopsaddict.com - 9/5/2008
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In many ways, LeBron James’ senior year of high school played out as if it were clichéd teen sports movie: phenom is ordained for greatness, controversy builds around him, he leans on teammates and finds success. It was only a matter of time before James’ story received the Hollywood treatment.
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The Fundamentals
BallerBlogger.com —
... Hoops Addict: “James has become a worldwide star. Thanks to his play and numerous endorsement deals, his name and image are known universally. He was once asked what his main career goal was and responded that he strives to become a “global icon.” Having a film made that focuses on his overcoming controversy and being successful intends to add to the global ‘Brand of LeBron’. The film will also have the positive marketing impact of humanizing James, as it shows him amongst his high school friends in ordinary, everyday circumstances. Certainly seeing James go through ...
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