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Sports Business - Jets Exploring Fee Plans That May Sit Better With Fans

End Zone Buzz found this 7/2/2008 on nytimes.com

Woody Johnson is in a bind that might cost him millions of your dollars. Johnson, the Jets ’ owner, could only watch last week as the Giants took the lead in setting personal seat license prices at $1,000 to $20,000 each at the $1.6 billion stadium the teams are building. With the market established, Johnson cannot appear to gouge his fans by charging a cent more, however he structures his ...