Talk of pricey naming rights for Dallas Cowboys stadium intensifies

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 Talk of pricey naming rights for Dallas Cowboys stadium intensifies  Links1
 Talk of pricey naming rights for Dallas Cowboys stadium intensifies

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Monday's Obstructed Views
Published 4/14/2008 at ESPN.com - NFL Nation - Blog
... How much will AT&T have to shell out to get the naming rights to Jerry Jones' new $1.1 billion stadium? If you're asking me, I'd say somewhere in the $750 million range. If you're in the Dallas area anytime soon, you should swing through Arlington and see the new stadium, which will open in 2009. Lots of subtle touches.   ...

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