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The Mtn.'s strategy: U. vs. BYU will sell network - Salt Lake Tribune
Executives at the Mountain West Conference and its all-sports television network realize the overwhelming interest in the college football rivalry game between Utah and Brigham Young on Saturday. They're aware of the staggering consequences, and understand the historic significance. Which is ...
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Wednesday Night Links
Fang's Bites — ... Michael C. Lewis of the Salt Lake Tribune says the Mountain West Conference and The Mtn. plan to use the Utah-BYU game as a tool to help market the channel. ...

the mtn Discovers HD!
Fanblogs.com — ... The mtn has been determined in holding on to its rights to the game, possibly the most nationally compelling MWC game annually. With all eye watching, this is the perfect time to unveil HD on its (mostly new) viewing audience. Actually it wold have been better 3 months ago...but I'll take it now. ...

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