The New Mandatory: Integrating Sponsors Into the Game

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 The New Mandatory: Integrating Sponsors Into the Game
Oh thank heaven for 7-Eleven! In October 2006, when the c-store retailer announced a new, 3-year sponsorship with the Chicago White Sox, sports sponsors began singing 7-Eleven’s familiar slogan…and for good reason. By integrating its name into the very fabric of the game of baseball (by changing the White Sox’s night game start times to 7:11pm), 7-Eleven changed ... [link]

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Kobritz: NFL Rookie Salaries Are Absurd
Published 4/29/2008 by Jordan I. Kobritz at The Biz of Football :: Part of the Business of Sports Network
... OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK The Business of Sports Network's Sports Challenge for Autism Awareness - The Business of Sports Network The New Mandatory: Integrating Sponsors Into the Game = The Biz of Baseball Inside the Numbers: A 6-Year Look at the Forbes Valuations - The Biz of Baseball Comments from MLB of TBS (Yankees v Indians) - The Biz of Baseball ...

NBA on TNT Continues Double-Digit Ratings Increase
Published 4/30/2008 by Maury Brown at The Biz of Basketball :: Part of the Business of Sports Network
... OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK The Business of Sports Network's Sports Challenge for Autism Awareness - The Business of Sports Network Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of Baseball Inside the Numbers: A 6-Year Look at the Forbes ...

Blackhawks Moving to WGN-AM (720)
Published 4/30/2008 by Maury Brown at The Biz of Hockey :: The Business of Sports Network
... Sports Becomes a Small Matter: A Child and Autism - Maury Brown's Biz of Sports The Business of Sports Network's Sports Challenge for Autism Awareness - The Business of Sports Network Bengals Thurman Reinstated By Commissioner Goodell - The Biz of Football Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of ...

Hornets’ Byron Scott Wins Coach of Year
Published 5/1/2008 by Nick Kappel at The Biz of Basketball :: Part of the Business of Sports Network
... for Cert - The Biz of Baseball MLB Hires Matt Bourne as VP of Business PR - The Biz of Baseball Sticker Shock: NY All-Star Gm Tix to run $150-$725 - The Biz of Baseball Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of ...

Bobcats Hire Larry Brown as Head Coach
Published 5/1/2008 by Nick Kappel at The Biz of Basketball :: Part of the Business of Sports Network
... for Cert - The Biz of Baseball MLB Hires Matt Bourne as VP of Business PR - The Biz of Baseball Sticker Shock: NY All-Star Gm Tix to run $150-$725 - The Biz of Baseball Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of ...

Mavericks Fire Avery Johnson After Another Playoff Flop
Published 5/1/2008 by Nick Kappel at The Biz of Basketball :: Part of the Business of Sports Network
... for Cert - The Biz of Baseball MLB Hires Matt Bourne as VP of Business PR - The Biz of Baseball Sticker Shock: NY All-Star Gm Tix to run $150-$725 - The Biz of Baseball Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of ...

Melo’s Blood -Alcohol Content Was Over the Legal Limit
Published 5/2/2008 by Nick Kappel at The Biz of Basketball :: Part of the Business of Sports Network
... for Cert - The Biz of Baseball MLB Hires Matt Bourne as VP of Business PR - The Biz of Baseball Sticker Shock: NY All-Star Gm Tix to run $150-$725 - The Biz of Baseball Nearly All Suites Sold for New Twins Stadium - The Biz of Baseball The New Mandatory: Integrating Sponsors Into the Game - The Biz of ...

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