TV ad charts history of sports brand Adidas | Media

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How Adidas earned its stripes
Published 2/7/2008 by Ronaldo Assis de Moreira at 101 Great Goals - latest football videos and international soccer goals from the Premier League, Champions League,La liga, Serie A, World Cup, UEFA Cup and more
... The Guardian have a report on the advertisement here, including the information that “Dassler’s workshop was recreated by 30 people and took more than a month to build.” ...

Meet Adi Dasler, Mr. Adidas. In Stop Motion.
Published 2/7/2008 by Laurie at The Offside
... and thought it was kind of cool. And the Guardian article that talks about it is even moreso. Adidas’ new campaign, created by ad agency 180 Amsterdam, depicts a painstakingly reconstructed miniature version of Dassler’s original workshop shot using stop-frame animation. … The camera moves past objects including a 1980s ghetto blaster, a reference to Run DMC helping to make the brand cool with the rap My Adidas; a skateboard signed by Mark Gonzales; pictures of Bob Marley and Oasis; and a Liverpool flag. Some of the references to sports stars have been made obliquely as ...