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The Biz of Baseball :: Business of Sports Network: While Still in Beta, MLB.TV's New Player Offers Great Picture
The Biz of Basketball :: Part of the Business of Sports Network: NBA Launches First-Ever Reality TV Show in China
The Biz of Hockey :: The Business of Sports Network: Isle Be Damned: A Tale of Two Cities (A ‘Dickens’ of a story)
While Still in Beta, MLB.TV's New Player Offers Great Picture
The Biz of Baseball :: Business of Sports Network —
As this image shows, MLB.TV Premium's new Adobe Flash player offers a great picture. (Click to see in larger view) For those that are taking a peak at the new “Hi-Def” player as part of a free Beta test for MLB.TV Premium's Flash player by Adobe, you may have been asking yourself why the audio was broken at the beginning of the game. Well, it isn’t. ...
NBA Launches First-Ever Reality TV Show in China
The Biz of Basketball :: Part of the Business of Sports Network —
The National Basketball Association (NBA), Mengniu and Shandong TV today announced the launch of the NBA’s first-ever reality show, Mengniu NBA Basketball Disciple. A preview of the show was screened today at a press conference attended by Vice President of NBA China, Mr. David Yang, Managing Director Television & Digital Media NBA China, Ms. Kathy Sun, Vice President of Mengniu Group, Mr. Bai Ying, Chief Editor of Shandong TV, Ms. Zhu Lihua and NBA Legend Darryl Dawkins. The reality show will follow a three-month basketball competition that begins filming tomorrow with public tryouts in 64 cities throughout mainland China. The players will compete in a variety of skills competitions and be awarded points ...
Welcome to the Real "March Madness"
The Biz of Basketball :: Part of the Business of Sports Network —
The real March Madness involves issues like John Calapari's salary. The term “March Madness” was first coined by Henry V. Porter in 1939 to describe the excitement surrounding the Illinois state high school basketball tournament. The words are currently used in reference to the college tournament, as fans focus on the players and the games for three weeks in ...
Isle Be Damned: A Tale of Two Cities (A ‘Dickens’ of a story)
The Biz of Hockey :: The Business of Sports Network —
NY Islanders owner Charles Wang has moved from making veiled threats, to now outright saying it: If Nassau Coliseum isn't upgraded, the Islanders are relocating. Actually, it’s a tale of one city and a county. The city is Newark and the county is Nassau. And it is the tale of two New York area hockey teams who play in the shadows of the ‘greatest’ arena in ...
Overnight Ratings for NCAA Championship Game Down 7% From ‘08
The Biz of Basketball :: Part of the Business of Sports Network —
North Carolina’s 89-72 pasting of Michigan State drew an 11.9/19 overnight rating on CBS from Nielsen Media Research, a 7 percent decline from last year’s overtime game between Kansas and Memphis. That game drew a 12.8/20 overnight rating. According to the SportsBusiness Daily, Monday’s “game peaked at a 12.8/19 in the 9:30-10:00pm ET window, and also gave CBS the win in primetime among all nets. For the entire tournament, CBS averaged a 6.3/13 overnight, up 5% from a 6.0/12 last year.” With the game being played at Ford Field in Detroit, and Michigan State in the Final, the game drew a record attendance of 72,922. CBS Sports' coverage of the Final Four on Saturday, April 4 earned an ...
NBA on TNT To Have Heavy YouTube, Facebook and Twitter Presence for Playoffs
The Biz of Basketball :: Part of the Business of Sports Network —
Turner Sports is unveiling a multiplatform marketing campaign that utilizes popular social media platforms YouTube, Facebook and Twitter to promote TNT’s ‘40 Games in 40 Nights’ coverage of the 2009 NBA Playoffs. TNT will have a significant presence on YouTube with a homepage takeover on Mon., April 20, featuring player-specific videos to promote the tune-in for the night’s match-ups as well as TNT messaged overlays on sports-related featured videos. Turner Sports will also feature a full court press on Facebook on Sun., April 19 with TNT NBA Playoffs messaging on sponsored ads, along with prominently placed topical ...
