ajc.com - 6/18/2009
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The University of Georgia has negotiated one of the more lucrative marketing deals in college sports. International Sports Properties, a marketing company based in North Carolina, will pay the Georgia athletics department $92.8 million over the next eight years for its marketing and media ...
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The Wiz of Odds —
... Ken Sugiura, Atlanta Journal-Constitution: Georgia has agreed to an eight-year marketing and media rights deal with ISP Sports worth $92.8 million, which — at $11.6 million a year — appears to be the largest average annual payout for a team's guaranteed rights in college athletics. ...
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SportsBiz - The Business of Sports Illuminated —
... University of Georgia signs what may be largest NCAA media rights deal, at least on a per annum basis (Atlanta Journal-Constiution via ...
UGA signs largest per year media rights deal in NCAA history
Sports Business Digest —
Wow.
History was made last week when North Carolina based marketing company International Sports Properties, finalized a deal to pay the Georgia Athletics Department $92.8 million over the next eight years for marketing and media rights.
The deal is the largest per year payout in the history of college sports.
And what is International Sports Properties gaining in the media rights deal?
For its $92.8 million, which it will start paying in July, ISP will own the rights to assets such as Georgia’s corporate sponsorships, ...
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