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Welcome to sportsdirect.com@StJames’ Park, home of Newcastle United
Dot com revolution After announcing controversial plans to offer the naming rights to Newcastle’s historic St James’ Park to raise cash for the club, Mike Ashley has found a firm with just the financial clout he was looking for… his own company. The stadium will be given the ...
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Newcastle’s PR people failed their PR classes
unprofessionalfoul.com 11/4/2009 — Naming Rights Park would've been better Earlier today, Newcastle United announced that St. James’ Park–their home since 1892– would be called “sportsdirect.com @ St James’ Park” for the rest of the season. Actually, that’s a lie. No one in England ...
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Magpies 'reveal new St James' Park name'
guardian.co.uk 11/4/2009 — • New name will be used until the end of this season • Club admit naming rights plan was handled badly Newcastle have confirmed that their stadium will be renamed "sportsdirect.com@StJames'ParkStadium" until the end of the season, according to BBC ...
Newcastle United fury as unpopular owner Mike Ashley renames St James' Park after his shop | Mail Online
dailymail.co.uk 11/4/2009 — Sore point: St James' Park will now have sportsdirect.com sandwiched into its name
Newcastle reveal new stadium name
news.bbc.co.uk 11/4/2009 — Newcastle United have renamed their ground the sportsdirect.com @ St James' Park Stadium for the immediate future. The Championship club said last week it was looking to sell the naming rights to St James' Park from next season. But it has now decided ...
Wellington Phoenix 3-0 Newcastle Jets: Phoenix Dominate In The Wet (Goal.com)Yahoo! Sports - World Soccer News 11/4/2009
Despite a three-day turnaround, the Phoenix held strong to secure a much-deserved win…
Toon confirm SJP to be sponsored by Ashley's firmESPNsoccernet 11/4/2009
Newcastle United have confirmed their stadium will be known as "sportsdirect.com@ St James' Park Stadium" until the end of the season.
Chelsea looking to sell Bridge naming rightsESPNsoccernet 11/5/2009
Chelsea are preparing to follow Newcastle's lead by selling the naming rights for Stamford Bridge, new chief executive Ron Gourlay revealed on Thursday. Although insisting that Chelsea need the millions such a lucrative sponsorship deal would secure, ...