White Sox, Blackhawks Form Far-Reaching Marketing Sponsorship

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Blackhawks and White Sox Ink New Marketing Partnership
Published 4/7/2008 by Eric McErlain at FanHouse
... That crescendo coming out of Chicago that sounds like a massive glacier cracking in two is yet another indication that the pre-1950 hockey marketing strategy that the late Bill Wirtz stuck to so doggedly up to his death is beginning to crack. This morning Sports Business Daily reported that the Chicago Blackhawks and the Chicago White Sox have completed a far-reaching co-marketing agreement that will result in both teams promoting the other in each other's building, something that doesn't happen a lot in the sports world: ...

We’re Talkin’ ’Bout Practice
Published 4/8/2008 by Bryan Redemske at Uni Watch
... which reminds me that the uniform numbers on their red away uniforms were one higher than the ones on their white home uniforms. So Akeem (as it was spelled then) was 34 at home and 35 on the road. Do you know why that was, and whether any other teams have done that?” Actually, I was unaware of this (as many of you know, college hoops isn’t my strong suit). Anyone know more? … The White Sox and Blackhawks have formed a marketing partnership, and check out the photo accompanying the announcement (nice find by Sam McCullough). … Seattle’s new ...

The White Sox and Blackhawks Are Working Together
Published 4/8/2008 by Fornelli at Foul Balls
... next season. While that's a large step in the right direction to getting the Blackhawks back in the public consciousness, John McDonough realizes that television alone won't do the trick. Which is why he's found a new partner in the city to help spread the word about Blackhawk hockey . The White Sox and Blackhawks [Tuesday] will announce a far-reaching marketing partnership in which each club will promote themselves in the other club’s building and within the other club’s media inventory, a rarely heard-of practice for clubs not controlled by the same ownership group. The ...