Wieden+Kennedy /// Portland · Hyperdunk Ya'll

Links (14)

That Ain't Right
Published 7/22/2008 at ESPN.com - True Hoop - Blog
... the humiliation hierarchy, right there with doing many of the above things with the game on the line, is an explosively humiliating move whose handy shorthand might not belong on this family-friendly website. We can call it the I'm-jumping-so-high-as-I-dunk-over-you-that-my-crotch-is-in-your-face move. A lot of basketball advertising taps into that humiliation aspect of the sport. I'm sure we could make 1,000 grad students busy finding out why. But then we get to this recent Nike ad. (Sorta kinda via Deadspin.) ...

That Ain't Right
Published 7/22/2008 by CHN at College Basketball by Collegehoops.net
... But up at the top of the humiliation hierarchy, right there with doing many of the above things with the game on the line, is an explosively humiliating move whose handy shorthand might not belong on this family-friendly website. We can call it the I'm-jumping-so-high-as-I-dunk-over-you-that-my-crotch-is-in-your-face move. A lot of basketball advertising taps into that humiliation aspect of the sport. I'm sure we could make 1,000 grad students busy finding out why. But then we get to this recent Nike ad. (Sorta kinda via ...

Wednesday Bullets
Published 7/23/2008 at ESPN.com - True Hoop - Blog
... about that Nike campaign that some see as homophobic. All the ads feature photos of a player dunking over another player in such a way that the defender's face is being assaulted, more or less, by the dunker's crotch. Most had been upset by the headline on one, which reads "That Ain't Right." But another headline says "Punks Jump Up." While that's a saying that's around, it's best known (thanks for the heads up, Christian) as the title of a 1992 Brand Nubian single that got the group in trouble. The song is mostly bragging about violence, some of it ...

Is Nike's Hyperdunk ad homophobic?
Published 7/23/2008 by Playbooks and Profits blog at Playbooks and Profits - The Oregonian - OregonLive.com
Nike and Portland's Wieden+Kennedy ad agency are getting slammed in the blogosphere -- including on Wieden+Kennedy's Portland-based blog WK Studio -- for one of the shoemaker's new Hyperdunk basketball print ad, which critics say plays off readers' homophobia. Is this ad a black eye for Nike, ...

FirstCuts: Are the New Nike Ads Homophobic or Simply Being Misunderstood?
Published 7/24/2008 at The Sporting Blog
So yesterday, an ad that was first unveiled by Wieden+Kennedy and produced for Nike back in June finally received some attention here, here and a lot of other places. Here is that ad in question: Now, at the peril of this blog, I’ll ask the question: What do you think of this ad? More than a few people feel that juxtaposing an image of one man’s face being slammed into another man crotch with the phrase “That Ain’t Right” splashed across in big letters is homophobic. Is that my personal feeling? No. But read ...

The 10-man rotation, starring Nike's controversial new ads
Published 7/24/2008 by J.E. Skeets at Ball Don't Lie
A look around the league and the web that covers it. It's also important to note that the rotation order and starting nods aren't always listed in order of importance. That's for you, dear reader, to figure out. C: The Sporting Blog. Question of the day: Are the new Nike ads homophobic or simply misunderstood? PF: YouTube, via TrueHoop. Thanks to Fat Joe, Josh Childress looks to be adjusting to the Greek lifestyle nicely. SF: Cuzoogle. Seven feature films that ...

What’s Wrong With This?
Published 7/25/2008 by redsarmy at RedsArmy.com: The Voice Of Celtics Fans
... The whole ad campaign (seen here) is all about Nike shoes giving you the ability to embarrass fools who decide to impede your progress to the rim.  And everyone knows that it’s impossible to stop someone wearing Nike sneakers (I’m a size 14, Nike rep who trolls blogs.  Email me for delivery address).  ...

Nike releases Hypercock-in-face ads… Homophobic?
Published 7/25/2008 by houroc at SportFiends
... Ok so here are the new Nike Hyperdunk ads that you may see in the streets of NYC or LA right now. Obviously the ads depict guys getting posterized in a not so lovely way. ...

Nike: Maybe That Ain't Right
Published 7/25/2008 at ESPN.com - True Hoop - Blog
... I have a call in to try to find out which "specific executions" are getting killed. The two that came up on TrueHoop as controversial had headlines "That Ain't Right" and "Punks Jump Up." Those two, and possibly some others, have been removed from the blog of the agency that created them. ...

Nike Bows To Pressure From Screeching Morons and Pulls Dunk Ads [Basketball]
Published 7/28/2008 by Clay Travis at Deadspin
... There has never been a basketball player of any persuasion who wants another man's groin to end up in his face during a dunk on the court. Never. Not gays, not blacks, not Asians, not women, not any player who has ever played the game. That was the idea behind Nike's advertising slogan created by the Wieden and Kennedy advertising agency. The company was proud of their work and posted congratulatory messages on their blog. (If you feel like a little entertainment, go read the comments. Watch as they move from self-congratulatory to angry. You can literally watch the wheels come ...

Nike's non-offensiveness offends me
Published 7/28/2008 by Basketbawful (noreply@blogger.com) at Basketbawful
... Which brings me to the subject of Nike's Hyperdunk ad campaign. As you probably already know, this campaign previously included a series of billboards that illustrate two of mankind’s most primal emotions: The fear of being defeated in fierce athletic competition, and the horror of having someone's dangling genitals forcibly rammed into our face. But Nike has pulled the ads because of their obvious homophobic undertones. ...

Nike Kills Controversial Billboards, but Online Video Ads With the Same Sentiment Remain
Published 7/28/2008 at FanHouse
... A few of the ads can be seen here, although the two with the most controversial tag lines that read "That Ain't Right" (above) and "Punks Jump Up" have been taken offline. (The reason that the former tag line ...

The Brain Leak
Published 7/30/2008 by Ryan Faller at NationalSportsReview.com Master Site Feed
... While Nolan acknowledges Nike’s efforts to reach a niche market that predominantly resides in heavily urbanized areas such as New York City (ads have been placed in street ball havens such as Harlem’s Rucker Park), he debates whether the manufacturer and its advertising partner, Wieden + Kennedy, are perpetuating an already established feeling of homophobia in inner cities by prominently displaying the ads in the nation’s largest and most influential market. According to Nolan, the other side of Nike’s double-edge sword involves racial overtones. ...

Now That is Right
Published 8/11/2008 by Nate Jones (noreply@blogger.com) at JONES ON THE NBA
... Maybe if Nike would have used Obama in those controversial Hyperdunk print ads, people wouldn't have been so upset. Via Free Darko