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suntimes.com - 12/8/2008

'Winter Classic' spot flat :: CHICAGO SUN-TIMES :: Lewis Lazare

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ADVERTISING | Good thing Wrigley hockey game sold out It's a good thing Wrigley Field is sold out for the so-called "Winter Classic" hockey match on New Year's Day because the new television commercial from Young & Rubicam/New York intended to spark interest in the game between the Blackhawks ...

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sports.yahoo.com - 12/1/2008

Barack-ing the Winter Classic: Will Obama appear at Wrigley?

— sports.yahoo.com — Obamamania in Chicago has reached a point in which  the President-Elect's old neighborhood haunts are becoming tourist destinations... -- people are actually seeking out the Hyde Park Hair Salon & Barber Shop to get their hair trimmed in ... (more) Barack-ing the Winter Classic: Will Obama appear at Wrigley?

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Chicago Blackhawks

1 Comment vote downundo vote up Flyers Fan Central found this 12/1/2008found this

15

deadspin.com - 12/11/2008

Chicago Blackhawks Star In A Heart-Warming Tale Of Thanksgiving Joy [NHL]

— deadspin.com — I got an interesting email this morning about the Chicago Blackhawks. (Wait guys, that's not a joke!)... Last month, the Hawks had six straight road games sandwiched around the Thanksgiving holiday. They went from Phoenix to Dallas to Toronto (nice ... (more) Chicago Blackhawks Star In A Heart-Warming Tale Of ...

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Chicago Blackhawks

Comments vote downundo vote up 18,568 Reasons Why found this 12/11/2008found this

14

sports.yahoo.com - 12/8/2008

Marketing the Classic: Behind the scenes of NHL's Wrigley TV spot

— sports.yahoo.com — (Ed Note: This is Part One of Puck Daddy's interview with Brian Jennings, Executive Vice President of... Marketing for the NHL, regarding how the League plans to sell and create interest around the 2009 Winter Classic at Wrigley Field. Part Two runs on ... (more) Marketing the Classic: Behind the scenes of NHL's ...

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Comments vote downundo vote up Snapshots found this 12/8/2008found this

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Winter Classic II promo in the eye of the dud-holder
Snapshots — ... , as well as the game itself: December 8, Chicago Sun-Times : It's a good thing Wrigley Field is sold out for the so-called "Winter Classic" hockey match on New Year's Day because the new television commercial from Young & Rubicam/New York intended to spark interest in the game between the Blackhawks and the Detroit Red Wings doesn't spark much of anything except a big ho-hum. Hockey fans already have snapped up about 41,000 tickets to the game -- which in truth is a publicity stunt more than anything else. And we're told the game WILL be played in the open and friendly ...

Winter Classic Is A Publicity Stunt
KK Hockey — ... Wrigley Field is sold out for the so-called “Winter Classic” hockey match on New Year’s Day because the new television commercial from Young & Rubicam/New York intended to spark interest in the game between the Blackhawks and the Detroit Red Wings doesn’t spark much of anything except a big ho-hum. Hockey fans already have snapped up about 41,000 tickets to the game—which in truth is a publicity stunt more than anything else. continued In case you have not seen the television commercial, you ...

Marketing the Classic: Behind the scenes of NHL's Wrigley TV spot
Puck Daddy — ... But the NHL wasn't just trying to sell to the puckhead crowd; it was pitching its Winter Classic to the masses. Did it work? Not in the eyes of Lewis Lazare, the Chicago Sun-Times advertising columnist who savaged the spot with a "C+" grade today: ...

Suspensions - Winter Classic - Denis Leary
Second City Hockey — ... having the luxury of coaching such a fine young man. Us poor souls without season tickets are still waiting to hear if we have been picked for the chance to buy tickets - but Denis Leary is all good to go.. and the asshole might not even show up.  Things for Winter Classic are really starting to get going.  Work has started out in Wrigley and there's tons of material all over the internet for it.  Some it's cool.. some of it's not. Lewis Lazare over at The Bright One gave the recent Winter Classic commercial ...

Winter Classic II commercial taps into Harey Carey and Wrigley Field nostalgia to promote outdoor game between Detroit vs Chicago
Sharkspage San Jose Sharks NHL hockey and local sports blog — ... Chicago Sun-Times columnist Lewis Lazare mind bogglingly finds fault with the Young & Rubicam spot, calling it "ho-hum", full of "fairly dull imagery", and a "publicity stunt". Lazare believes more footage of last year's Winter Classic in Buffalo should have been used to provide context. Snapshot's George James Malik is a little more grounded in his ...

Winter Classic II commercial taps into Harry Carey and Wrigley Field nostalgia to promote outdoor game between Detroit and Chicago
Sharkspage San Jose Sharks NHL hockey and local sports blog — ... Chicago Sun-Times columnist Lewis Lazare mind bogglingly finds fault with the Young & Rubicam spot, calling it "ho-hum", full of "fairly dull imagery", and a "publicity stunt". Lazare believes more footage of last year's Winter Classic in Buffalo should have been used to provide context. Snapshot's George James Malik is a little more grounded in his ...