Would You Honestly Pay More to Watch UEFA’s Europa League?

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Somewhere, a Divine White Bull Is Preparing to Rape the UEFA Cup
Published 9/26/2008 by Brian at The Run of Play
... by the Executive Committee this week, the UEFA Cup doesn't matter to anyone, the odd knife-wielding Scotsman excepted, so the question of whether UEFA can inject the tournament with an identity does, from a certain logo-noticing, iPod-caring-about perspective, naturally precede the question of what people will see if they buy into it. As Richard suggests, however, it's hard to get too fired up about an approach that, in pure corporate synergese, wants us to get excited about the rebranding effort itself (centralised marketing of broadcast rights! a presenting sponsor! ...