Yi Gives Milwaukee an Economic Opening to China

Links (6)

First Cup: Monday
Published 1/14/2008 at ESPN.com - True Hoop - Blog
... Accoring to John Schmid of the Milwaukee Journal Sentinel, the Bucks are cashing in with rookie Yi Jianlian: "In the topsy-turvy world of global economics, Rockwell Automation Inc. has found an ingenious new inroad into China: It put up an ad in downtown Milwaukee. The Fortune 500 engineering company is advertising at courtside during Milwaukee Bucks' games, which this year are being broadcast in China because of the arrival of Yi Jianlian, the Buck's top choice in last year's NBA draft. In Yi's native China, where basketball ranks as the national ...

The Links: Where’s Ben Wallace?
Published 1/14/2008 by Lang Whitaker at SLAM Online
... Thus far this season, Yi is averaging 27:48 a game, right on the cusp. And the marketing side of things is falling into place, too. Yi ready? Indeed. ...

Tuesday Bucks Notes
Published 1/15/2008 by frank <info@brewhoop.com> at Brew Hoop
... John Schmid at the JS has more on the economic impact of Yi Jianlian. The Peak endorsement was mentioned a while ago, but it's interesting to now see Wisconsin firms using the Bradley Center as a means of advertising to Chinese audiences. Either way, the Bucks are slowly reaping the off-court rewards of their ballsy decision to draft Yi this past June. ...

Yi Jianlian: The First 31 Weeks
Published 1/31/2008 by Alex <info@brewhoop.com> at Brew Hoop
... Even more attractive than the big television ratings are the economic possibilities which the Yi/Bucks marriage enables. The world's largest economy, the United States, will continue, in the coming decades, to make many crucial investments and business deals with the world's fastest growing economy, China. The Bucks, with a captive audience of millions of passionate Chinese basketball fans with an insatiable appetite for updates about their basketball golden boy, are set to financially capitalize on this dynamic.   ...

Influence of Yi on Advertising on the Bradley Center
Published 3/24/2008 by Jeramey Jannene at The Bratwurst - Milwaukee Bucks Blog
... There was a Rockwell Automation ad that I didn’t get a picture of, thankfully the Journal Sentinel did. They also indicated that for a minute of cumulative display time advertisers can expect to pay into six-figures. ...

Influence of Yi on Advertising at the Bradley Center
Published 3/24/2008 by Jeramey Jannene at The Bratwurst - Milwaukee Bucks Blog
... There was a Rockwell Automation ad that I didn’t get a picture of, thankfully the Journal Sentinel did. They also indicated that for a minute of cumulative display time advertisers can expect to pay into six-figures. ...