Behind the Scenes: MNT 1, SUI 0 (video)

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How U.S. Soccer can use the blogosphere to increase brand awareness (Part I: Sharing Video)
Published 11/9/2007 by Josh at ThroughBall.com
U.S. Soccer has a problem. Possible endings to that statement might include: “the teams don’t play in difficult venues on foreign soil” or “the coaches aren’t top-tier.” But those are things that, given enough time, will work themselves out. U.S. Soccer’s real problem? Marketing; namely an institutionalized inability to do it effectively. This is the first in a series of three posts that will offer methods for the U.S. Soccer Federation to leverage the soccer blogosphere to increase visibility. The Current Conditions Approximately one year ago, U.S. ...