• EthanJaynes

  +1

  Great work by the FreeDarko crew! Congrats on the success!

  Posted 5/20/2009 respond (flag)

• kellex

  +1

  I know I'm in the minority, but the "figure" thing just not doing it for me.

  Posted 5/21/2009 respond (flag)

adidas Launches Campaign with FreeDarko
FirstCuts — Full disclosure: Bethlehem Shoals of FreeDarko is very much a part of the SN family at this point, both for his work on The Baseline (our new NBA blog you should read daily) and TSB. Even if I didn't know Shoals or follow the rest of the FreeDarko crew, I'd think this latest ad campaign from adidas was sick and inventive. ...

Some of Where We've Been
freedarko.com — By now, you might have already seen the fruits of FD's collaboration with adidas. If not, behold: I also want to direct your attention to a couple TOTALLY FD columns I wrote yesterday for The Baseline : - This Gund/Gray/Bron incident was so shriekingly literary, I nearly considered pitching it like I was a real writer. -I still agree with this assessment of what Kobe/Melo means , even if last night's game hardly followed the script. That was the most graceful, morally permissible, battle of the titans you could get in the NBA. Also, that game struck me as part-NCAA, part-pros. Don't ask me where that intuition comes from. -Also, don't neglect ...

Video: Free Darko Teams Up With Adidas On Derrick Rose Spot
MOUTHPIECE Blog // A Chicago-Addled Sports Blog — We’ve written about Free Darko’s excellent book before — it really is quite good, an amazing combination of words, ridiculous stats and illustrations — but the Free Darko clan has dropped another bomb on us today: They’ve teamed up with adidas for a campaign. Essentially, adidas has taken FD’s Periodic Table of Style, added in their own products and ta da, you get this: This is undeniably cool. Congrats, Mr. Shoals and crew. Another spot, featuring Dwight Howard, is after the jump. ...

Dwight Howard and Derrick Rose x FreeDarko
SLAM Online — by Lang Whitaker Today adidas dropped two exclusive videos to celebrate Dwight and Derrick’s seasons. Adi partnered with highbrow hoops collective FreeDarko, which includes SLAM’s own Bethlehem Shoals, on an entirely new animated form highlighting both NBA stars. Using imaging that’s similar to their FreeDarko’s great book The Macrophenomenal Pro Basketball Almanac, these videos are…well, they’re pretty FreeDarko. (And check out Jurassic 5’s Charli 2Na as the voice on both vids.) ...

NEW SHOE ADS LOOK VERY FREE DARKO-ISH
With Leather - Sports news and gossip, panda sex, and the occasional Toonces the driving cat Photoshop — If you’ve read the Free Darko book, you’ll recognize the style of these new adidas ads featuring the likenesses of Derrick Rose and Dwight Howard. The artistic concept is really the same of Bethlehem Shoals’ Macrophenomenal Pro Basketball Almanac, but kicked up a notch with animation…and product placement. Darren Rovell says that Shoals “cooperated” with the campaign, which I can only hope means “free sneakers and warmups for life.” And maybe a sandwich. ...

Free Darko Runs The Universe [Free Darko]
Deadspin — Honestly, how these guys continue to re-blow minds time and time again is, in itself, mind-blowing. And if you're not reading The Baseline geniusness on SN you're a damn fool. [Free Darko] ...

FreeDarko Awesome Adidas Commercials, Headlines
NESW Sports, Sports Videos — Hello, I’m Ethan Jaynes, and you’re not. Here are today’s Headlines. If you have any suggestions/tips/requests email me @ ethanjaynes@comcast.net . Thanks. What is this Brewers fan trying to do? < Busted Coverage Roy Halladay is this good < Sports Rubbish The Sports Guy has lost it < Fan Addict NBA Mock Draft < Fanhouse Jeff Gordan has a weak back < FANIQ Check out more great links @ Extra Mustard Check out Big Scoop ...

5-20-09 Sports Blog Bucks Links!
Sports Blog Bucks — Hello, I’m Ethan Jaynes from NESW Sports. Here are today’s Sports Blog Links. If you have any suggestions/tips/requests email me @ ethanjaynes@comcast.net. Thanks. What is this Brewers fan trying to do? < Busted Coverage Roy Halladay is this good < Sports Rubbish The Sports Guy has lost it < Fan Addict NBA Mock Draft < Fanhouse Jeff Gordan has a weak back < FANIQ Check out more great links @ Extra Mustard Check ...

Adidas' Dwight Howard and Derrick Rose get FreeDarko-ized
Ball Don't Lie — "Every brotherhood needs Creators and Commanders," says Jurassic 5's Chali 2na over adidas' new viral videos celebrating Dwight Howard(notes) and Derrick Rose's(notes) seasons. And lucky for us all, the "creators and commanders" of these two stunning spots happen to be the highbrow hoops collective called FreeDarko. Check 'em out, drool a little, then buy the book already — The Macrophenomenal Pro Basketball Almanac. After the jump, "go inside the inner-workings" of NBA Rookie of the Year Derrick ...

Adidas Partners With Free Darko For Howard/Rose Commercials
AwfulAnnouncing — If you've been reading blogs for awhile, you almost certainly know about the crazy yet genius Free Darko. Well Adidas has also recognized the site's brilliance, and has decided to use some of Bethlehem Shoals' illustrations that he used in "The Macrophenomenal Pro Basketball Almanac" ...

A collaborative video by Adidas/Free Darko (HT: Avinash).
Third Quarter Collapse — A collaborative video by Adidas/Free Darko (HT: Avinash).

Adidas Knows How to Get Links
FanHouse — by Matt Watson Filed under: NBA Videos To the uninitiated, this new adidas spot for Dwight Howard is a novel spin on your traditional sneaker ad -- clever and fun and not like anything else really out there. And it is all of those things, but those familiar with the NBA blogosphere will also recognize that it's an extension of the Macrophenomenal Pro Basketball Almanac, the brilliant dead tree version Free Darko, one of the most innovative basketball blogs on the internet. Adidas Knows How to Get Links originally appeared on ...

OPEN THREAD: Easten Conference Finals Game 1 - Magic @ Cavaliers
Golden State Of Mind — "I can't believe it...It's Superman vs. Lex Luthor?!?!" Orlando Magic at Cleveland Cavaliers, 5:30 PM on TNT They call him LBJ Unstoppable is what they say But the Magic have big Dwight Think he can bring the Kryptonite? Can't forget about Big Z He can take down Courtney Lee Coaching staff is a buncha fun G Just look at Stan Van Gundy   That guy be smoking too many Laramies Tryin to look like Ron Jeremy But what about Mike Brown (WHO?)  Mike Brown  ...

DWIGHT HOWARD - THE DETAILED MECHANICS OF A COMMANDER
Docksquad Sports — Free Darko does it again with another amazing video. This time featuring Dwight Howard... Subscribe Now

Orlando Magic, NBA Oddballs
Outside the Boxscore — Yes, Dwight Howard wreaked havoc on the backboard mechanics, just as Shaq of old. Wednesday night against the Cavs, D-Ho dunked thunderously enough that the shotclock sighed backwards. Could Dwight be said to be playing defense even on the clock? Sorry, I'm tired. The game was suspended for "just over 8 ...

FreeDarko Collaborates with adidas
Hugging Harold Reynolds — Blogs With Balls panelist Bethlehem Shoals, known as “Nathaniel Friedman” to stuffier editors, is the founder, chief contributor and editor-in-chief of FreeDarko.com, whose Macrophenomenal Pro Basketball Almanac was published last fall by Bloomsbury, USA. This week, Shoals, with FD artist Jacob Weinstein, teamed up with adidas “on two fully animated videos highlighting the inner-workings of Dwight [Howard] and Derrick [Rose].” Reads an adidas press release: “FreeDarko’s uncanny analysis of both Dwight and Derrick spotlights their roles as the ultimate Commander and Creator, leading their teams and the performance ...

FaF 2009 NBA Finals Preview: Magic v. Lakers
Fourth And Fifty — Even though Rockets didn’t make it, can’t you pretend to care?  Just for a second.  Just to see how it feels? It's amazing? So amazing?! This is the match-up that we all expected, right?  Western powerhouse against Eastern (erm) dominators.  The one-on-one match-up of Rafer Alston and Derek ...

Dwight Howard Adidas Commercial Created by FreeDarko
Basketball Fiend — I have no idea how I missed this Dwight Howard commercial three weeks ago, but I did. It’s an Adidas spot with the same tagline - ‘Basketball is a Brotherhood’ - as previous Adidas commercials, but with a twist. It’s designed by the fantastic minds over at FreeDarko ...

FreeDarko/adidas Super-Bargain!!!!
freedarko.com — [image] Some of you may recall the Dwight Howard and Derrick Rose web spots we worked with adidas on. To pass the time this summer, adidas has decided to put some of Big Baby's Dwight Howard art on a shirt. While the tee's been spotted in the New York store and at this summer's adidas Nations camp in Dallas, there has yet to be an official release. In the meantime, we've been given a limited number to play around with, so here's the special offer: spend $100 or more at the FreeDarko Imperial Outlet , and you'll get one of these FreeDarko/adidas joints before anyone else on your block for one penny. If you want, Big Baby, myself, and any other ...

T-Time: From Book to Small Screen to Your Tee
FirstCuts — WHY YOU NEED IT: Because the esoteric dopeness that is the art, design, and words of Free Darko qualify as Must Have. Because the Adidas commercials with Free Darko rocked our freaking socks off. Because they've been good to you. OK, here's the deal. Adidas made some of these shirts with the Free Darko illustrations from the Dwight Howard ad. They provided some to the boys over at FD and they will in turn give them to you for $0.01... if you spend $100 on other FD stuff. Then you'll be the only kid on your block in this tee, and all your friends will be jealous, and FD will love you forever and ever. ...

Phenomenal Swag: FreeDarko's t-shirt deal
Ball Don't Lie — Trey Kerby of The Blowtorch searches high and low across the Internet for NBA-related goods you never knew you needed. You know, phenomenal swag. Email Ball Don't Lie any relevant products you find here. Hey, dudes. Need to outfit a room in your house, possibly a blogging breakfast nook? Or maybe you just like fine art and illustrated t-shirts. Either way, if you digitally run over to Friends of BDL FreeDarko's Imperial Outlet and spend $100 on their prints and various shirts, they'll throw in a limited edition Dwight Howard(notes) adidas ...