The New Mandatory: Integrating Sponsors Into the Game
bizofbaseball.com 4/29/2008 — Oh thank heaven for 7-Eleven! In October 2006, when the c-store retailer announced a new, 3-year sponsorship with the Chicago White Sox, sports sponsors began singing 7-Eleven’s familiar slogan…and for good reason. By integrating its name into the very fabric of the game of baseball (by changing the White Sox’s night game start times to 7:11pm), 7-Eleven changed ...

Chum Bucket
fishstripes.com 4/29/2008 — The NL East Leading Marlins are home today and taking a well deserved day off after completing a winning road trip. So while we are waiting for the Dodgers to come to town, we have a little time to ourselves.  Therefore we can talk about ...

Thoughts on the NFL Draft vs. MLB Draft
saberscouting.com 4/29/2008 — Kiley compares and contrasts the two drafts.

Manny knows ESPN
hackswithhaggs.com 4/30/2008 — Not looking to stir the pot here like the local media did after David Ortiz filmed a commercial in New York a few weeks back, but Manny Ramirez did – in fact – leave all of his cares, worries and five game losing streaks behind when he went ...

Dontrelle Willis Stats, News, Photos - Detroit Tigers
sports.espn.go.com 4/29/2008 — Willis stops rehab after tweaking knee Major League Baseball (11 hours ago) Dontrelle Willis' Minor League rehab assignment is on hold after he aggravated his right knee fielding a ball in his start Friday for Triple-A Toledo. Tough reliever Denny ...

Hall of Famer Morgan big fan of Utley — Major League Baseball News 4/26/2008
Joe Morgan arguably holds the title of the game's greatest offensive second baseman. So when he speaks about who could someday take over that mantle, people listen. Morgan said during ESPN's "Sunday Night Baseball" broadcast last Sunday that Phils ...

Rays are baseball's best value — Major League Baseball News 4/27/2008
According to an ESPN survey of more than 40,000 fans, the Rays rank first in the Major Leagues in the affordability category.

Healthy Guillen completes Tigers lineup — Major League Baseball News 4/27/2008
Third baseman Carlos Guillen's return on Sunday night gave the Tigers a healthy starting lineup for the first time since late in Spring Training. And what dramatic timing, with a national audience watching the Tigers face the Angels on ESPN.

ESPN sued for using Rockwell baseball painting — SI.com - MLB 5/3/2008
Read full story for latest details.

ESPN sued for airing Rockwell work without permit — NYDailyNews.com - Baseball 5/3/2008
Norman Rockwell is taking on ESPN - from the grave. The Saturday Evening Post is suing the all-sports network for using Rockwell's iconic painting "Bottom of the Sixth" in an episode of "The Bronx is Burning" without permission.