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Euro 2008 Nike Video
Soccerlens.com — Nike just released a new video in their buildup to Euro 2008 - it’s well-directed (very ‘in your face’ and raw) and it features the likes of Wenger, Fabregas, Gallas, Ronaldo, Rooney, Materazzi, Ibrahimovic, and a couple of babes and ends with…well, I’ll let you see that for yourself. ...

Replace the Arsenal captain and prove to Manchester United that you’re no pushover
CaughtOffside.com — Many Gooners will be calling on Arsene Wenger to follow the above mantra ahead of next season, especially with Arsenal finishing this season potless. It remains to be seen whether the North London club can match the likes of Manchester United and Chelsea over the whole of next season’s campaign, although fans can imagine what it’s like to experience failure followed by success, thanks to a NikeFootball film that we found on YouTube. Directed by none other than Guy Ritchie, this advert puts the viewer in the place of a footballer who starts off playing for a lower-league team, before scoring a dazzling free-kick in front of an impressed ...

producing personalities
This Is American Soccer, US Soccer, MNT, WNT, and MLS — Steve Goff touched on a topic close to my heart yesterday. He asked readers, “What do you think it is going to take for an American soccer player to re-enter the mainstream commercial industry?” I live in two worlds: soccer journalism and the non-sporting mainstream media. At magazine after magazine soccer is shot down for editorial coverage–the blow off usually arrives with something like “oh, another soccer pitch from Spangler.” A few laughs and editors move on.  Asking why soccer and its players aren’t the kings of media would not be hard to answer–surprise, by and large no one cares about soccer in this ...