The HD Corner: NHL’s “Is This the Year?” Ad Campagin
IllegalCurve.com —
Unless you have been living under a rock the past few months, you have no doubt noticed the NHL’s new marketing campaign for the 2008-2009 season. Three different aspects of the NHL have been promoted through three different campaigns: the NHL in general, the newly refreshed NHL.com, and NHL Centre Ice. What is most impressive is that the NHL undertook all marketing initiatives internally, with creative direction provided by a couple of outside marketing firms (thanks to Brandweek and NHL.com for the specific details).
In the first campaign, the NHL has launched the “Live Every Shift (Is This the Year?)” campaign, featuring four ...
New NHL "Is This the Year?" Commercials
Hockey Beat —
Are you loving these new “Is This the Year?” commercials? I really think they are creative. In case you don’t know what I’m talking about, they’ve taken a picture from a real game from last season and made one of the players “come to life” out of the image. It’s very cool.
So far, the ones that have really stood out are the ads featuring Dion Phaneuf, Sidney Crosby and Henrik Lundqvist.
Crosby got so close to the Stanley Cup last year. He never wants to be in that losing photograph again… ...
Hooray Sidney Crosby!
Josh Q. Public —
Used to go to dinner almost every night. Dancin’ ’til I thought I’d lose my breath. Now it seems your dancing feet are always on my couch. Good thing I cook or else we’d starve to death. What have you done for me lately? -Janet Jackson
Public Service Announcement: Ok, here we go! About time. About time the Penguins won one. About time Sidney Crosby did something. Did something last night.
Awww, you broke your cherry! Congratulations! Broke his cherry with a goal. Broke his cherry and ...
History Repeating?
Greatest Hockey Legends.com —
[image] The parallels began this time last year. The young upstarts from Pittsburgh, featuring Sidney Crosby and Evgeni Malkin, two of the best young players in the game, were said to be just like the 1983 Edmonton Oilers, featuring a young Wayne Gretzky and Mark Messier. Young, talented, brash, destined for greatness. With two of the greatest players in the game, it was just a matter of time. But their quick ride to the Stanley Cup finals would prove to not be their time. Standing in the Oilers way was the cagey, wily veterans from New York, in the midst of a Stanley Cup dynasty. The Oilers still needed to learn how to win, and the Islanders ...
Fleury...Fleury...Fleury
This Is Getting Old —
Remember game 5? Don't. It's over. History. Gone. There is going to be more pressure on Marc-Andre Fleury tonight than ever before. Throw him under the bus? Not around here you will. Pens fans have been hearing the words Hope and Believe more this year than ever before. We, as Pens fans, do have hope and we do believe. We can't stomach seeing the Wings hoist the Cup on our ice again. We will not see that tonight. Believe. Fleury is going to be huge. Trust me. Friday night is the day we have all been waiting for. On Saturday morning, I will all be worth it. Go ...
Game 7 – Who y’a got?
Ladies... —
Omigodyouguys it’s Game 7 tonight! Really, is there anything more exciting than a Game 7 in the Stanley Cup Final?
(Perhaps Game 7 of the World Series at Yankee Stadium? Okay, I’ll leave my bias aside for this post and I’ll thank you in advance for not discussing A.J. Burnett.)
Kudos ...
