Video - There Can Only Be One: Kobe Bryant and Shaquille O'Neal

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Playoffs 2007-08. How Sweet It Is.
Published 4/6/2008 by Gary Mercado at Basketball Exchange
I woke up this morning (true story), feeling uninspired. But as my head rolled around my pillow trying to think of what to do today, I caught site of some memorabilia of a time when I interviewed someone from the NBA two years ago, and I realized something. Something that woke me up immediately. I realized that it’s nearly the Playoffs. Now, doesn’t that get you excited? Is this mic on? Are you hearing me clearly? It’s . The . Playoffs. ...

Just In Case You Had No Interest In Sleeping Ever Again
Published 4/8/2008 by Hardwood Paroxysm at Hardwood Paroxysm
I know they're creepy. They are. But God, it's time. It's really time. It's playoff time.

Спремни за плеј-оф?
Published 4/9/2008 by Karakash at NBA Macedonia
WPvideo 1.10 НБА ја лансираше плеј-оф кампањата, која конечно бега од онаа језива музика во позадина со слики кои се менуваат и која и кога ќе легнете да спиете ви се мота низ главата. Првата е за Истокот, и во неа се Леброн и Гарнет, веројатно затоа што не знаеле, а и немало кого да стават од Детроит кој ...

NBA: There Can Only Be One
Published 4/10/2008 by withmalice at With Malice...
Saw my first of these on J.E. Skeet’s Ball Don’t Lie, and the clips from the NBA&’s “There can only be one…(champion)” promotion - well worth a look. The first is Lebron & KG… Follow that up with Kobe/Shaq. ...

Lakers and Kobe Bryant Lead Rankings on NBA.com - NBA Launches Playoff Ad Campaign
Published 4/10/2008 by Berger at Sports Business Radio blogs
The Los Angeles Lakers are currently leading three major traffic categories on NBA.com this 2007-08 NBA season.  Lakers guard Kobe Bryant leads the top 10 list as the most popular NBA player page on NBA.com, with more than 2.5 million page views received to date, marking the second straight season his player page has been the most viewed.  Lakers trade acquisition Pau Gasol currently leads all international players with more than 1.3 million page views, and the Lakers are leading all NBA team Web sites with nearly 50 million page views to date.  (Frankly I am shocked that Yao Ming is not the top viewed international player).   During ...

Time for April, May...and June Madness
Published 4/18/2008 by Avinash at The Play in California
Hey there kids, Bears Necessity here for the weekend. You might remember KC Cal (a freaking Golden Bear) wailing like a little schoolgirl over his atrocious picks and his UCLA Lovefest falling flat gracefully accepting defeat like a man. He learned what happened if one decided to go with the Baby Bears and betray the real Gold and Blue. He'd get eaten alive. This is my first year winning a pool of any sort, so I don't think I'm the mentor you should seek about cashing out on college basketball (especially considering how I went from $150 to -$20 after Memphis choked the bone). If you want any constructive ...

NBA Ads *Synchronized Blink* Haunt My Dreams *Synchronized Blink*
Published 4/21/2008 by Albert Bianchi at Dejuiced! Sports News with No Boundaries
This weekend, the wildly anticipated NBA playoffs began. And while there were some great games, for me, the lasting image is half-Kobe-half-Shaq lecturing me on fear. Though the commercials have been around for a while now, they’ve received heavy rotation during the playoffs. I actually thought the commercials were pretty neat, if a bit unsettling. I was especially impressed how they managed to sync up the speech from each player to create an odd stereo effect. I was noting this when my friend brought their eyes to my attention. They blink at the same time! Ahhhhhh! Don’t believe me, check for yourself. ...

There Can Only Be One: NBA TV Ads Inspire Time Mag's Political Cover
Published 4/25/2008 at FanIQ Blog
If you've watched more than five minutes of NBA basketball over the last month you've seen the "There Can Only Be" split screen advertisements that are incredibly captivating and effective. So much so, Time Magazine took notice and has copied the concept for it's May 5th cover. That's unbelievable. Just the thought that a sports advertisements could have any effect whatsoever on political coverage is stunning. With the "Where Amazing Happens" campaign earlier this year, and now the esteemed "There Can Only Be One," this is an all time great ...

There Can Only Be One
Published 6/5/2008 at Hoffman's Blog
The NBA created eighteen different 'There Can Only Be One' advertisements for this year's playoffs.Kidd-Paul, Nash-Kidd, Fisher-Camby, Jamison-Wallace, McGrady-Boozer, Ginobili-Nash, Howard-Bosh, Pierce-Bibby, Bryant-O'Neal, James-Garnett, Fisher-Williams, Parker-Stojakovic, Billups-Howard, Bryant-Boozer, Duncan-Paul, Garnett-Billups, Kobe-Duncan. There's only one that matters now: With a little more than two hours before tipoff, I can barely contain myself. I've enjoyed this NBA ...