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Tigerade and the 33-Year Old Rookie
Balls, Sticks, & Stuff | Phillies, Eagles, golf and other matters of great importance... — You have to question the wisdom of people who market products for a living. Somehow, they think I'm influential and they send me books, videos, product samples, etc. to review. A lot of it, I have to admit, I don't pay a lot of attention to, but when something comes along I really do think readers will be interested in, I try pass it on. You know, because I'm influential. [It's hard to type while my tongue is inserted so deeply into my cheek.] At any rate, two things have recently come to my attention. First is Chris Coste's new book, The 33-Year Old Rookie . The folks at Random House were kind enough to send me an advanced copy and if you are a baseball fan, ...

Gatorade Tiger: Instead of wasting scientists' time analyzing Tiger Woods' sweat, why not just sell his bodily fluids?
William K. Wolfrum — As a golf blogger of some note, I spend a good deal of my time thinking about Tiger Woods’ hydration. Is he hydrating enough? Is he rehydrating properly? Are there enough scientists working around the clock to insure that his hydration levels are at peak capacity? Luckily, my mind was put at ease when Paul Dalessio of Fleishman-Hillard and representing Gatorade sent me an e-mail, notifying me of the exciting news in the world of Tigdration. “Gatorade Tiger is a new line of Gatorade Thirst Quencher formulated for Tiger Woods in great-tasting flavors he selected. Gatorade Tiger provides the same carbohydrate energy to fuel ...

Gatorade Tiger, The Reason for the Run?
Dogs That Chase Cars — Nobody is really talking about this, but shouldn't it be said - in 2008 Tiger Woods hasn't lost, the same year he started bringing Gatorade Tiger on the course? I'm sure that is the reasoning behind his little run so far. Anyway, I got this video about Tiger and his trials with Gatorade and thought it was fairly interesting, if not for anything else except you get to watch a male athlete lift weights and sweat for 1:29. I actually tasted the yellow version of the Gatorade Tiger and it isn't bad at all, almost a mix between their signature drink, the Lemon-lime, and that horrible attempt at Lemonade they had a couple of years ago. ...

Tiger Woods Wants to Know if You Got Tickets to the Gun Show
FanHouse — Filed under: Golf Dogs That Chase Cars might be onto something: Nobody is really talking about this, but shouldn't it be said - in 2008 Tiger Woods hasn't lost, the same year he started bringing Gatorade Tiger on the course?Simply put: practice is overrated. Apparently, all you need to do is head down to Gatorade's secret high-performance lab, wear a muscle shirt, attend a few meetings in said muscle shirt, run on a treadmill, and do a little sweating. The pencil necks will take care of the rest with their fancy tabulating machines and secret formulas. ...